Free Download Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt

[Ebook.io1I] Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt

[Ebook.io1I] Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt

You can download in the form of an ebook: pdf, kindle ebook, ms word here and more softfile type. [Ebook.io1I] Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt, this is a great books that I think are not only fun to read but also very educational.
Book Details :
Published on: 2015-01-23
Released on:
Original language: English

Master's Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, University Of Wales Institute, Cardiff, course: Master of Business Administration - Marketing Management, language: English, abstract: The focus of this research is in the area of the effect of Facebook as an advertising tool in Egypt. Such a study is important in order to maximize the benefits that marketers can get from the successful use of Facebook as a tool of advertising for their products or services, being of high popularity recently in Egypt among younger and older ages with no restrictions of use to a certain demographic class. The research methods consisted of a wide review of relevant literature coupled with collection and analysis of empirical data. The latter is based on a survey of 400 Facebook users from Cairo and Alexandria governorates. The research adopted the quantitative approach to examine the relationship between Facebook and advertising. To achieve the research objectives and verify the proposed hypothesis, descriptive analysis used to test the feel of data, Cronbach's alpha to ensure reliability of data, factor analysis for the reduction of variables and regression analysis for testing hypothesis. The research provided evidence that Facebook has a significant effect as a tool of advertising as it can stimulate consumption of products and services advertised through it. The main conclusion drawn from this study is that Facebook in Egypt has a significant effect as an advertising tool regarding the power it has to stimulate its users to consume the products or services advertised through it using the socialization and interaction features of Facebook. This dissertation recommends that Marketers in Egypt must concentrate on the powerful effect of Facebook as a consumption stimulation as a main aspect when planning for their The Latest On AXS The AXS Cookie Policy. This website like most others uses cookies in order to give you a great online experience. By continuing to use our website you accept to our ... PageInsider - Information about all domains Own a website? Manage your page to keep your users updated View some of our premium pages: google.com. yelp.com. yahoo.com. microsoft.com. Upgrade to a Premium Page Principles of Management v. 1.1 - Saylor Academy ... this is a simple yet powerful tool to aid and promote student learning. ... study and teach Principles ... You can now find Goodwill on Facebook Twitter ... Social media - Wikipedia Social media have a strong influence on business activities and business performance. There are four channels by which social media resources are transformed into ... Make a Refundable deposite :: Express HelpLine Your personal information and card details are 100% secure. About Us Recent Question User Login Security & Privacy Policy Question list Terms of Service ... Talents Part 2: Attitude vs. Altitude Slate Star Codex Last week I challenged a bad study about innate ability and in the process I accidentally made a few people feel depressed and worthless. Yesterday I tried to ... Deli Brands of America Discover Deli with a Difference! Established in 1932 Deli Brands of America has a tradition of quality and value that is unsurpassed.Your customers will taste the ... Loot.co.za: Sitemap 9781434466426 1434466426 The Five Nations Rudyard Kipling 9780060675004 0060675004 Primal Myths - Creating the World Barbara C. Sproul 9780952775522 0952775522 ... Media and Elections - ACE Electoral Knowledge Network The Importance of the Media to Elections. Media and Elections Index. Media and Elections Quiz. The media are essential to democracy and a democratic election is ... Must Watch Documentaries Watch Free Documentaries ... Must Watch Documentaries What They Won't Show You On Television. The documentaries below reveal the parts of reality that we are not supposed to talk about; the parts ...
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